Key games, new sponsors and an increased investment in team sponsorship has esports at the top of its game as the 2019 calendar begins.
Twitch was responsible for a great deal of exposure the game received. Streamers were able to captivate the highly sought-after younger demographic: 45 percent of teens age 13-17 watched Fortnite gaming content/streams.
Games such as Overwatch and NBA 2K, while already established in the esports community, have been improving their market growth.
Esports have demonstrated the ability of these leagues to capture big-name brands, such as Champion and Coca-Cola, as their sponsors. Esports increased its ability to gain ‘non-endemic’ support from well-established brands to extend its credibility within the sports community and NBA 2K has played a significant role.
Graphic via Nielsen
The esports apparel market, like the leagues, has also tapped into sponsorships with one of the largest gains according to Nielsen Esport24 data, which showed a 12-percent increase (to 23 percent) in QI media value.
As esports continues its penetration into the broad market, the opportunity has enticed their stakeholders and made notice to the skeptics of its business and sport.
Trej Bell is a junior sports journalism major at Arizona State University