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This Matters

Sport's Next Generation

Young people today have a very different relationship to sport than their parents or grandparents, both in the ways they compete as well as how they consume their favorite athletes, teams and leagues.

We explore key trends among young people and their relationship to sport in this digital issue.

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Youth flag football athletes
Business

Flag Football Is a Safer, More Inclusive Pipeline for the NFL. Can It Be More?

Youth sport organizations including soccer leagues can improve
Youth

10 Steps to Build a Better Youth Sport System

Toronto Raptors Jurassic Park
Opinion

Sports Rule Changes Won't Win Over Young Audiences Because They're Already Too Far Gone

Top Insights

Champions League trophy
Culture

Recognition Is the Point: How the UEFA Champions League Became an Arms Race for International Clout

Algeria and Egypt football fans
Culture

Can Egypt and Algeria Follow Morocco's Lead to Become Soccer Powers in North Africa?

The Rooftop at Colorado Rockies home stadium Coors Field
Business

Major League Baseball is Filling Stadiums Again by Doing More With Less

College athletes like Brevin Galloway are now NIL influencers too
Business

'A Whole Different Audience': College Athletes Are Now Online Influencers, Too

Global Sport Matters logo mark

Bill Rhoden: On Black Opportunity in the NFL

"We want deeds. We don’t want any more words. We don’t want any more apologies." - William Rhoden

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Podcasts

If You Build It, Will They Come? Part Two

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If You Build It, Will They Come? Part One

Listen

Global Sport Matters Podcast: Is Sport the Big Game Changer in Sustainability?

A greguería is a one-line poem connecting surprising or unlikely elements, often resulting in an epiphany of humor and drama or both.

A full moon, brisk evening, noisy crowd, fresh field—something is going to happen. - Alberto Ríos

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Through the lens of sport, many stories can be told.