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This Matters

NIL & the Modern College Athlete

Nearly two years into the NIL era of American college sports, athletes have more financial freedom, while the industry is still in disarray.

We explore how different stakeholders, from athletic programs to universities to fans and boosters, can play a part in improving the system and the conditions of college athletes.

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College athletes like Brevin Galloway are now NIL influencers too
Business

'A Whole Different Audience': College Athletes Are Now Online Influencers, Too

Philadelphia youth sports competition
Youth

Youth Sports Parents Still Don't Have Much Help Navigating the NIL Era

Prep basketball stars Bryce and Bronny James
Youth

NIL is Making U.S. Prep Basketball Even More of an 'Individual Branding Space'

Top Insights

Leah Williamson
Culture

‘It’s Gotta Be Their Agenda’: Athletes Face Backlash and Risk When Contemplating Activism

Maya Moore
Health

‘We’re Talking About WORK’: How Athletes Turned Early Retirement into a Rebellion of the Mindful

NFL Inspire Change
Business

Sports Orgs’ Community Programs Now Face ‘Much Higher Expectations’ and Scrutiny

Roger Goodell and NFL criticized for failures in sports leadership diversity
Business

As 'More of a Movement' Forms Around Diversity in Sports Leadership, Progress is Stalling

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Bill Rhoden: On Black Opportunity in the NFL

"We want deeds. We don’t want any more words. We don’t want any more apologies." - William Rhoden

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Podcasts

If You Build It, Will They Come? Part Two

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If You Build It, Will They Come? Part One

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Global Sport Matters Podcast: Is Sport the Big Game Changer in Sustainability?

A greguería is a one-line poem connecting surprising or unlikely elements, often resulting in an epiphany of humor and drama or both.

Nothing stops us; everything stops us. - Alberto Ríos

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Mar 21

Now more than ever, expectations of sports community programs are at their highest with fans keeping a watchful eye… https://t.co/7ywabROULl