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By examining the impact on society
By providing context to sport globally
The Influence of Sports Media
The media shapes how people view characters and issues in sport and society. Today, however, journalists’ stories are increasingly found online and on social networks in addition to more traditional mediums like print, television and radio.
As the media itself has changed, its relationship to and impact on athletes and the sports industry has changed as well. Does a more disparate and diverse media ecosystem inspire hope for a better future in sport, or could old pitfalls arise again in an era defined by digitization and immediacy?
A slow-pitch takes a day, mimicking the arc of the sun morning to evening. - Alberto Ríos
Through the lens of sport, many stories can be told.