Amplifying the power of sport

By connecting people and research insights

By examining the impact on society

By providing context to sport globally

Sport's Next Generation

Young people today have a very different relationship to sport than their parents or grandparents, both in the ways they compete as well as how they consume their favorite athletes, teams and leagues.

We explore key trends among young people and their relationship to sport in this digital issue.

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A greguería is a one-line poem connecting surprising or unlikely elements, often resulting in an epiphany of humor and drama or both.

A full moon, brisk evening, noisy crowd, fresh field—something is going to happen. - Alberto Ríos