Amplifying the power of sport

Mental Health: A New Priority in Sport

Athletes continue to tell us they are not OK with their actions and words. In response, the sports industry has acknowledged it can and should be doing more to support the people who are its lifeblood, from athletes to coaches and beyond.

Sport is both reckoning with its roots, uncovering how history and habit created circumstances that don’t suit everyone who competes, as well as navigating new territory during a time of unprecedented strain on our mental well-being. By making mental health a priority, sport has an opportunity to confer a host of benefits supporting mental wellness and to be more safe, inclusive, and inspiring.

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