Amplifying the power of sport
By connecting people and research insights
By examining the impact on society
By providing context to sport globally
The Athlete's Journey
If you are what you repeatedly do, what happens when you stop doing it?
The athlete’s journey outside of competition is not often covered in media, nor considered all that much by fans. It can, however, be core to athletes’ lived experiences, impacting decisions on where to play, which business opportunities to take, how to take care of their physical and mental health and more.
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When you’re done, you’ve only just begun. - Alberto Ríos
Through the lens of sport, many stories can be told.