Amplifying the power of sport
By connecting people and research insights
By examining the impact on society
By providing context to sport globally
The Return on Our Sports Investment
You can see it from the skyline: Sport is a dominant part of any community where it is played. The economic relationship between professional organizations and these communities has always been fundamental to understanding sport, but as the industry grows, so too does the sway sport holds over cities and states.
How do fans and residents see this relationship? Do these private businesses owe the public more than they are giving? And what is the ideal role sports organizations should play in a community?
Athletes can bench press 250 emotions. - Alberto Ríos
Through the lens of sport, many stories can be told.