Word with the CEO: Can Baseball Reconnect With Americans of Color?
Why this matters
New Global Sport Institute Field Study data on diversity among Major League Baseball managers paints a picture of a league that has not changed much over the years, but is there hope for the future?
Global Sport Institute CEO Kenneth Shropshire joins Digital Communications Specialist Brendon Kleen to set off the Institute's latest Digital Issue, "Rediscovering America's Pastime," looking at hiring trends and the career pipeline in Major League Baseball. The pair discusses how the falloff of managers of Color in MLB in conjunction with the shrinking population of Black MLB players and why it's difficult to feel optimistic that the league can reconnect with communities of Color.
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Monthly Issue
Rediscovering America's Pastime
For baseball to survive as America’s pastime, the sport known for tradition and nostalgia will need to broaden its appeal across racial, cultural, and gender lines.
For the kid who swings a bat for the first time; the front office data analyst looking for the next big star; the minor leaguer hoping to make it to the bigs; and the major league manager looking to stay on top, can a centuries-old sport become more diverse and inclusive in new ways?
