Word with the CEO: NIL & the Future of College Sports
Why this matters
As new Global Sport Institute national snapshot poll data uncovers positive sentiment toward new name, image, and likeness policy in the NCAA, Global Sport Institute CEO Kenneth Shropshire provides his perspective on the results.
Global Sport Institute CEO Kenneth Shropshire joins Digital Communications Specialist Brendon Kleen to set off the Institute's latest Digital Issue, "NIL & the Future of College Sports," exploring how the NIL era is shaping up as it enters its first full year of legalization in 2022, what its future will look like for college athletes that are trying to profit from their name, image, and likeness.
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NIL & the Future of College Sports
College sports changed dramatically this year with new NCAA rules allowing athletes to profit from their names, images, and likenesses (NILs). For athlete empowerment advocates, it was a major victory—one that could prompt further reform and reorganization across the landscape of intercollegiate athletics.
How has NIL already impacted college sports, and what is on the horizon for campuses and their communities around the United States?