Podcast: Social media’s powerful impact on athletes

The impact of social media for athletes can be great – inappropriate old tweets resurfacing as an athlete reaches his prime or an Instagram post showing illegal activity can bring a career to a halting end – while interaction with fans or charitable work can make someone an icon. How should athletes balance that need to be accessible and promote their brand, while also making sure they don’t put themselves or their team in a bad light?

Whitney Holtzman, founder of Social Victories, a social media marketing firm focused on athletics, joins host Kenneth Shropshire this week to discuss how social media has impacted all levels of sport.

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